Starting out by selling candles made from the beeswax produced as a by-product of their honey business, then expanding to an abandoned bowling alley, emerging into the cosmetics industry, and taking on the world with its environmental conservation, Burt’s Bees has only been around for a short 25 years, but its business policy is really setting standards. And we’re going to show you what the buzz is all about!
Burt’s Culture of Care
It is simply about working together. Burt’s Bees believe in an honest, harmonious work environment. Their passionate team have embraced change and developed their brand without losing a hint of its personality. Everything from the packaging to the clear cut quality of the final product, Burt’s Bees really do deliver:
‘We’ve worked hard to create products that are honest and authentic, just like us. They reflect the culture that really exists within our walls – not flashy or fancy, but highly dedicated to doing the right thing for our brand and our loyal consumers,’ they say. ‘Burt’s Bees is a company that cares about its consumers, the environment and the community and, equally as important, we care about each other.’
This warm attitude towards teamwork does not exist solely inside the hive of their success. Burt’s Bees employees work hard on developing community initiatives to spread the good vibes out and about the centre. Recent community initiatives include helping Habitat for Humanity build the first Earth-friendly and affordable housing in North Carolina. Other such work can be seen in ECOBEES (Environmentally Conscious Organization Bringing Ecologically Empowered Solutions):
‘As a company, we have set clear sustainability goals to reduce our impact on the environment. Our ECOBEES is a group of volunteer employees that helps to develop company-wide initiatives that both educate and implement our sustainability goals, including recycling and efficiency programs.’
Proof is in the Product
Burt’s Bees sell all sorts of health care and cosmetic products, entirely sourced from natural produce. Their goals and values are intrinsically entwined to each batch of beauty product:
‘At Burt’s Bees, our goal is to help create a world where people have the information and tools they need to make the highest ethical choices and do the best for themselves, their families and the environment. That’s no short order, but it is attainable.’ They continue, ‘We’ve started with a strong and on-going commitment to a set of values and activities that support the well-being of people and our planet. We call it The Greater Good.’
And it’s this Greater Good that has encouraged the business to sort out more rigid definitions for companies using the buzzword ‘natural’ under false pretenses. Working alongside the Natural Product Association, Burt’s Bees have outlined a standard guideline to help regiment which ingrediants can truely be understood as natural. Such considerations take on board more discursive areas such as Responsibility, Sustainability and Safety, and bring them together under a concrete label – Natural now has a consciousness.
But after all’s said and done, Burt’s Bees delivery a rare quality that, we hope unlike its name sake, is not facing exstinction – and continue to Bee the buzz around town!
Burt’s Bees products can be found in the UK via www.myburtsbees.co.uk
Source: Burt’s Bees
