Soup It Up! That’s the cry being heard from independent food retailers across the country. And why? Fresh! naturally organic soups are the reason why. Runner up at this year’s Natural & Organic Awards for Best New Organic Food Product, there’s is a treat to be hold. And if you’re lucky enough to have wrapped your lips around one of their sarnies, you’ll surely know why.

Fresh! are making sandwiches for the health conscious, eco-enthused, organic eaters out there, who have just not had enough time to fix lunch before they set out on their day. Which is okay, we’re all busy these action-packed-days. This is why fresh! want to provide sandwiches and natural foods that don’t compromise on taste, texture and the tantalising difference you’ll be sure to note thanks to their 100% natural and organic ethos.

“Our sarnies are what put us on the map – fabulous flavours, filled all the way through, just like something you might make for yourself, and all organic.”

What came next was a fresh! salad to be excited about. Not like those leaf-and-a-bit-of-dressing boxes we can so easily settle for (even though nine times out of ten they don’t live up to their packaging), no. Fresh! salads come in a variety of noodle, salmon and pasta salads that are all extremely healthy and well prepared. What’s best about these is that they actually fill you up, so there’s no need for snacking through the rest of the day.

After the salad came the pies and tarts, which practically sell themselves, come in both sweet and savoury flavours, and are handmade by fresh! bakers. It is fair to say that you’re probably wondering why the fresh! team have managed to kick up such a fuss over these saucy lunchtime solutions. Well, its simple: organic food just is that much more nutritious, delicious and scrum-diddly-umptious. This is what the fresh! team had to say:

“Organic food is not only much tastier than conventional food (well, we think so) but it’s also much better for you, which is why we are on a mission to convert the world, one sandwich, pie or tart at a time.

We are an “organic processor”. This is a fancy term which very simply means that we take organic ingredients and turn them into great food ready for you to eat. “Organic producers”, who grow the produce and rear the animals, are our best friends, as they provide us with excellent food that we use in our award winning products.”

It’s true, organic food is the creme del la creme of lunch time pick me ups. But it is the Soup It Up fresh! soups that really pushes the right buttons. Low fat and low calorie, vegetarian and vegan soups that leave you feeling as though you’ve just had a personal chef liquidise your favourite foods and then let you in on his professional secret: It tastes that good just because it’s that darn healthy…

We’re going to be keeping an eye out for this up and coming food seller, and hope that more and more independent retailers cry out “Fresh! sarnies…Soup It Up! Keep those calories down” – be sure to see more from these guys.