Not like their shy, snuffling counterparts; there’s a new breed of city dwelling hedgehogs being spotted throughout the nation’s capital. This new ‘species’ of small, bright green Hedgehogs make up the fleet of electrical vehicle recycling units launched by Seymour Green – a marketing company with a difference! However, this family of little green creations does share some similarities with its more feral role model: the beseen begreen Hedgehogs do also enjoy sorting through your street side rubbish; they are – let’s face it – rather adorable; and their uncanny character makes them a treat for the eyes that’s almost impossible to forget. So what’s it all about, then?

Seymour Green is a branded marketing company that is aligned with sustainability, identifiable with Green innovation, and committed against the threats of global warming. To put it simply: here we have a brand that is its environmental policy. One that will provide marketing and promotional services to companies that value the importance of carbon-cutting. And one that is especially suited to the solutions of tomorrow. And how are they doing this? Take, for example, their beseen begreen Hedgehogs:

Essentially, a beseen begreen Hedgehog is a hybrid of varied usefulness: each unit is built upon an electric vehicle that can slot neatly into any streetside space in Central London; the advertising boards that flank each side of the vehicle also house a recycling depository; and the unit itself is designed to deliver messages via media apps., such as Bluetooth, to passers-by and the general stop ‘n’ stare public.

Now this may seem like a lot to take in for any individual all at once, but sitting across from a Hedgehog parked up in Covent Garden it was great to see one in full swing…

First of all the Hedgehog glided in on its near-to-silent, environmentally friendly electric engine and parked in one of London’s most frequented tourist spots. Then, what followed was a series of photo’s, a growing number of clustering, interested groups, and wave after wave of city dwellers who wanted to make good use of the chance to recycle.

Currently, the existing fleet of Hedgehogs is able to recycle 7.2 million cans and 4.3 million bottles a year – and all on a 100% carbon neutral vehicle!

One thing which was clearly evident about the beseen begreen Hedgehog was its ‘noticeability’. Not just in terms of advertising, but also its purposefulness and the great way people seemed to be interacting with this very unique little car.

Seymour Green has, without a doubt, discovered a way to bring a well rounded message directly to an interested audience. There are Hedgehogs popping up all over London as we speak, and by 2011 the marketing firm is seeking to have a fleet of 100 strong: ensuring more recycling, more interaction and more awareness in a truly innovative and sustainable way.

With an astute environmental policy that drives and reaches the very ends of their unique brand, you can be sure to Seymour of this bright company in the near future.