
Part of Kingfisher PLC, B&Q have trained staff members to be in-store ‘Eco-advisors’, have launched in store ‘Energy-Saving Centres’ whilst sourcing 100% of their timber from sustainable forests. This all sounds very good, but does this make them a green DIY store?
According to Newsweek, B&Q are ranked 116th in their 2011 Green Rankings from the 500 largest publicly traded companies by revenue, market capitalization and the number of employees. Kingfisher PLC also featured as the 6th highest green retailer overall in the U.K, meeting the ranking ‘Green Score’ criteria comprising of three aspects; environmental impact, management and disclosure.
Concentrating on the areas where home improvements effect the environment, schemes and practices were then implemented by the Kingfisher ‘future homes strategy’ throughout the group which includes B&Q.
What are some of the key initiatives B&Q have implemented to become a Green DIY store?
B&Q now acquire timber from sustainably sourced forests – although over 81% of their parent company source timber from proven well-managed forests or recycled sources in 2010/11 B&Q have, since February 2011, only sourced wood that is traceable and 100% sustainably sourced. This measure is key for a green DIY store – in fact, B&Q are the first retailer to do so, having a massive hand in the implementation of sourcing such wood by becoming a founding partner of the FSC (Forest Stewardship Council) back in the 1990s. Given that 92% of B&Q customers said they’d purchase sustainably sourced timber providing there was no premium price to pay, B&Q made their sustainably sourced wood available without the dreaded extra charge.
Adding to B&Q’s list of pro-eco-activities, B&Q are implementing green DIY store ‘Energy-Saving Centres’ to facilitate the customer experience and introduce affordable solutions for home and business. The first ‘Energy-Saving Centre’ was launched in Liffey Valley, Dublin in March 2011 to assist customers in reducing their energy consumption and energy bills by introducing solar thermal water heating, insulation and boiler refits. A similar project by the name of ‘Eco Shop’ is also taking place in two of the leading stores of New Malden and Sutton; this is testing waters in the field of market opportunity and the surveying of local customer’s views on the environmental issues.
So far 1,250 B&Q staff members have been trained to be in-store green DIY Advisers, able to advise on the 5,500 B&Q eco-product range called ‘One Planet Home’. With a key green DIY course as part of the ‘You Can Do It Classes’, the course has helped customers with the installation of these products.
B&Q are working with other organisations such as The Forest Trust in order to help producers receive the FSC certification, so they’re actively endorsing the practice. To round up their initiatives, the Kingfisher Group itself have now invested more than £1.5m into charities and community projects in 2010/11 showing a resounding effort into local initiatives within the Kingfisher operating areas.
In 2012, the Kingfisher Group aims to be the best place to shop for sustainable products and their strategy is working with more than 10% of their total retail sales in 2010/11 coming from the green product range. B&Q, as part of the Kingfisher Group, is being actively utilised to help improve upon this figure and it would be fair to say that B&Q are making genuine efforts to be one of the leading green DIY stores in the UK.
If you have tried an Eco Product from B&Q and wish to share your experiences, or if you wish to comment on their initiatives, feel free to do so in the section below.
For further information, you can visit B&Q’s website and see some of their green DIY store products.
Posted under Articles, Corporate
This post was written by Bip Dadra on January 27, 2012
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