What are your Green Credentials?

Not sure? Not certain that it makes a difference to you? Well, how wrong you are. As most of us already know, good business is usually hidden somewhere within the smaller details - captured, say, in the fine print. And great business is; well, great business is having no need to hide the small print in the first place.

More and more organisations recognise this way of thinking and are addressing their areas of waste and loss in a business-world obsessed with all types of economy. And, usually, the most 'sustainable' types of businesses are not looking at these areas as potential threats to up-and-coming clients; but instead they see them as clear opportunities to display their micro- and macro-management skills.

In today's ever-green market even the once ignored Environmental Policy has now become a perfect platform to demonstrate a social and economic awareness to and beyond your targeted business clients.

What is an Environmental Policy?

Any policy statement a business prescribes sets the expectations of their consumers and outlines the performance of the company within that given area. An Environmental Policy is no different. It will (through a synthesis of various guarantees, legislation, goals, targets and forecasts) seek to exhibit its practised relationship with the surrounding environment by detailing company policy.

The policies will vary according to different businesses within different sectors. However, their targets will undoubtedly remain the same: to attempt to run a carbon neutral organisation, where possible; and look to improve the quality of life for its associates and stakeholders.

For instance, a small independent retail store selling Fair Trade clothing and gifts may deem it necessary to implement strict recycling and commercial waste policies, as well as sourcing and supporting Indian trade and educational schemes, etc. And this, we would expect, should be only the start of the matter. So, imagine if such policies were not in place for a business like this one. Would be take our business there? Or would this negligent (and perhaps ignorant) business behaviour dissuade us and cause any consumer to question the true meaning of their brand and the organisations total integrity as a whole?
As you can see, in any given context, the small details do matter.

What can be done to help?

For starters: learn. There are hundreds of books, courses, websites, local governmental schemes designed to encourage you and your business to think Green. Nobody's expecting you to wake up tomorrow morning to find that you've discovered that you're a wiz in the environmental biz. So, teach yourself; take the guidance available for you and your business' community.

Meanwhile, here are a few tips to help unveil those carbon grey areas and get you started on running a profitable business through your gleaming environmental policy:

• Turn power supplies OFF; make sure taps are OFF (one drop wasted per second wastes 10,000 litres per year)
• The Three R's: Reduce, Re-use, Recycle
• Choose suppliers who take back packaging
• How Green is your Energy Supplier: changing energy tariffs can be one of the most effective ways to improve on your carbon footprint - click on the ecotricity link below to find out more

As you can see, there are some great ways to turn OFF those bad business habits and make a few necessary switches - without having to go inspect your strategies with a fine-tooth-comb.

Posted under Articles, Corporate

E.On has just received planning permission from South Lanarkshire Council for the development of a 29.9MW wind farm consisting of 13 turbines able to power around 20,000 homes. The development, located on land at Dungavel Hill, south of Strathaven, Scotland, should help offset around 40,000 tonnes of Carbon Dioxide per year.

The permission granted by the local council will allow E.On to help the Scottish Government achieve its' Green Energy Targets of 31% by 2011 and 50% by 2050. Ahmed Mulla, E.ON's project developer for Dungavel, said:

"This is excellent news for us and another step towards helping Scotland meet its renewable energy targets."

The scheme will also bring contract opportunities to local employers in the region. During the construction phase there are expected to be between 50 and 60 contractors working on site.

South Lanarkshire Council are also pleased as E.On have agreed to make a minimum contribution of £60,000 per year to the Council's Renewable Energy Fund for the lifetime of the project.

In response to these community and social initiatives, Ahmed Mulla commented:

"We're especially pleased the planning report recognised the benefits this project will bring to the local community and beyond.''

The above development is another positive development for E.On and another example of how a large multinational is now trying to make serious efforts to balance environmental considerations with the need to make profit.

The above development follows a similar announcement back on 07 October this year, when E.On decided to shelve plans for a new coal-fired power station at Kingsnorth. That would have been the first one built for three decades. But E.On recognised that Britain didn't need another Coal Fired power station, particularly in light of the constant deluge of environmental pressure from a variety of organisations spearheading 'The Big If and Give Coal The Boot' campaign.

These positive environmental developments are increasingly helpful to E.On as their Environmental Performance is measured partly by the amount of energy that they source as a Company from Renewables. EU targets require the UK to source 20% of their overall energy requirements from Renewables by 2020. The latest Fuel Mix data provided by Suppliers indicated that E.On are sourcing 0.3% of their energy from Renewables so developments like Dungavel will only serve to help their environmental performance longer term.

Posted under Articles, Corporate, Electricity Generation, Gas & Electricity, Renewable Energy

The Chinese state owned power producer, China Datang Corporation, began construction of its fourth wind power plant in eastern China's Shandong province. The site's capacity of 49.5 MW is situated in Qingdao city and has received 500 million yuan of investment.

The Zhuomashan wind power plant will be able to generate energy via 33 sets of wind power generating units, each with a capacity of 1,500 kW. The plant is estimated to be able to produce, on average, 89.54 million kilowatt-hours of electricity each year.

Currently, the China Datang Corporation (CDT) occupies and operates two functional wind power plants; one in Laizhou and one in Dongying. The joint capacity of these plants is 148.5 MW. CDT has a third plant under construction in Wendeng, with 49.5 MW of capacity.

The large scaled power generation group also plan to begin building a fifth wind-power plant in Shandong at Jiaonan of Qingdao. As well as this forecasted construction, CDT are making movements to acquire a 30 MW wind power plant in Yantai.

(source: iStockAnalyst)

More on Wind Power...

Economic Benefits
As well as providing a long-term source for highly skilled jobs, wind power will also stimulate revenue for landowners (leasing wind energy projects can support existing trade financially), act as a source of cost-efficient energy production at an affordable rate (many utilities, such as ecotricity, provide customers the option to purchase wind-generated electricity as the cost continues to decline), and provide price stability (wind power offers a stable, fixed rate when compared to the current fluctuating fuel markets).

Social Benefits
The potential benefits of national wind plants reduce a country's dependence on foreign trade. Because wind power can be 'homegrown' and is highly sustainable, it is one way of encouraging independence from unstable foreign markets. And if local landowners and small businesses took ownership of localised clusters of turbines, then there will be a stronger local economy too.

Environmental Advantages
To mention clean air, clean water, the reduction of mining and transportation, and land preservation, is just to skim the surfaces of the manifold benefits (environmentally and ecologically) that the implementation of wind farming would have for a willing country. However, to every macrocosm there is a microcosm. And, as ever, there is no better place to start than in your own home. Consider switching your energy supplier to one who utilises wind power and offers you cheaper electricity prices because of it. This will save you money in the short-term and help promote a healthy support culture for wind power in the long-term.

Posted under Corporate, Environmental News

Situated in the eastern chunk of England that verges on ancient marshland and earthy conservation areas, Sarah Green's family farm possesses 25 acres of organic, Soil Association registered land, where seasonal and organic vegetables and fruit are grown. The kind of venture that is increasingly popular with families, foodies and anyone with an interest in food-miles, the farm's shop in North Street, Tillingham, sells their varied range of greens, along with their own free-range eggs and plenty of other stocks, including meat, juice, cereals and cooking essentials.

Travelling only half of a mile to the shop, the produce is also available in the form of 'veg boxes' (although a lot more than just veg can be bought). Sarah Green can deliver these weekly to pretty much anywhere in the Dengie Peninsula- that's the area of Essex between the tidal rivers of Blackwater in the North, and the River Crouch to the South.

Ranging in price from £8 to £20, there are five sizes of box available. The food is all seasonal, and a constant, weekly variation will keep the organic produce fresh and interesting. Potatoes and carrots are there as a staple every week- the winter months might see the addition of leeks, cabbage, parsnips, purple sprouting broccoli, curly kale, or celeriac. Summer might see bunched beetroot, cucumber, lettuce, spinach, radish, pepper, fine beans, aubergines, fennel, or many others. The vegetables are all harvested straight into your box.

For those wanting to try out Sarah Green's produce before they commit to a box, the farm also sells their wares in Green's shop at 74 High Street, Maldon, Essex and Lathcoats Farm Shop, Chelmsford.

A great way to support local farming in the east of England, and to bring home fresh and natural food without having to leave the house.

Visit www.sarahgreensorganics.co.uk for more details on Sarah's box scheme.

Posted under Articles, Companies, Corporate, Gas & Electricity, House & Home, Product Innovations

Established in 1992 in Europe and the U.S. after the Rio Earth Summit, Global Action Plan is an inspiring new organisation involving everyday people in creating solutions to environmental problems. Their firsts steps in the UK where taken under the guidance of Trewin Restorick, UK director, who launched an initiative involving 30,000 households, supported by thousands of volunteers, who sent and received usable action packs offering simple solutions and practical guides to help use energy efficiently, reduce waste, cut water use and shop ethically. Global Action Plan's success has continued to grow, and under the navigation of Restorick, has found countries and communities abroad to hand-make projects that prioritise the individual in a climate of financial and environmental savings.

"Our vision is to be the leading charity that encourages the public to become environmentally sustainable. This will be achieved by providing accessible and stimulating information, uniting people's views and evoking the desire for positive change."

With a mission statement like this, it's clear that Global Action Plan (GAP) is committed to tackling discursive and nebulous problems - such as climate change and energy waste - pinning them down and applying measurable strategies that can be used, counted and encouraged.

"We help people to see the difference they are making by measuring the resources saved as a result of their actions and those of their community. For example, just 63 households in our Nottingham EcoTeams programme have collectively saved a massive 7 tonnes from ending up on the rubbish mountain."

GAP has supported domestic, regional and national campaigns to create an environmental culture in both professional and non-professional atmospheres. Recently they've worked alongside BBC Worldwide to help address internal staff behaviour and premises management, in order to help construct a 'green' pattern of good habits and energy awareness that has not only seen positive changes in behaviour but has delivered tangible results too:

• 52% reduction in leaving printers on, plus increased switching off of PCs, TVs, mobile phone chargers, PC speakers and meeting room lights
• 20% decrease in the use of paper towels, saving 1.35 million hand towels a year
• 41% increase in recycling and total waste down by almost 20 tonnes a month*

The Global Action Plan team work inside and alongside existing management systems in order to find the core of the problems at hand. And with tactical and considered responses, GAP use their experience and practical knowledge of eco-management to increase awareness, delivery training and create results.

GAP use their EcoTeams across the nation to bring together viable solutions to problematic waste troubles. What's best about this eco-organisation is not only their reputation for success but their ability to work side by side with all their clients. They're not interested in dogmatic coxing - Do This, And Never Ever Do That! - Gap appear to be at their very best because they can speak in terms we can all understand, terms in which we are all heavily invested, and they can talk us through it in a language that soon enough becomes as simple as second nature.

*statistics taken from Global Action Plan website

Posted under Articles, Corporate

Situated in the gorgeous countryside of Wales, the Centre for Alternative Technology (CAT) is what the modern ecological world is all about. Offering renewable technology courses, launching their Sustainable Land Use Initiative, and keeping their very own secret garden in tact - is there anything this institute of the new world can't do?

We'd like to think they're capable of anything they set their environmentally-friendly sights on. CAT's centre operates like a totem piece for those who want to live a more sustainable life; valuing quality of living and a fair life for all above anything else. What is immediately likeable about CAT is their candid and modernist outlook on the crises that face our country and the human race as a whole:

"We address every aspect of the average lifestyle - the key areas we work in are renewable energy, environmental building, energy efficiency, organic growing and alternative sewage systems," says CAT. "Our Visitor Centre is open seven days a week. Interactive displays show global issues such as energy generation and transport, and practical, everyday solutions for everyone."

As well as a free information service, open five days a week to help answer any enquiries on a wide range of topics, CAT runs residential courses via their Education Department, which also arranges school trips to the centre that can be aligned to classroom activities and the National Curriculum.

"There is a small community living at our Centre, experimenting with different ways of living, putting cooperative and environmental ideas into action. We take the same approach with our work, looking at the environment and everything we do from start to finish.

We hope that through our positive example and promotion of effective solutions, people will be inspired to lessen their impact on the world in the same ways we have for more than 30 years."

CAT is a great place to visit, whether you're looking for something educational and inspiring, or if its a patch of peaceful haven you're in search of, the Centre for Alternative Technology has the solution. It is without a doubt one of the UK's most modern ecological custodians, and sets a good example for any visitor young-and-old.

"The Centre for Alternative Technology exists to promote another way of living, which looks at the outcomes of our actions. If we want to survive in the future without a huge environmental and humanitarian crisis, our best hope lies with understanding and working with natural processes, rather than trying to conquer nature."

But, unfortunately, like most of our eco-innovators, they are relying on your support to grow and continue to display a treasure-house of emergent ecological solutions. You can follow this link by clicking here to find out more about how to become a CAT member, or better yet, give the centre a visit.

Either way, we'd like to encourage as many of you to find out more about what CAT have seen on this year's horizons for environmental education, innovative products, emergent technologies, and intrinsic training - all with "practical solutions to 21st century problems" in mind.

Posted under Articles, Corporate, Eco Reviews

Stella Artois, the beer company responsible for the 'Reassuringly Expensive' adverts that managed to use the higher than average price of their lager to actually encourage consumer take-up, have unrolled a new campaign aimed at boosting sales of its beer.

Belonging to the super-brewery Anheuser-Busch InBev, Stella have spent years and lots of money creating an image for itself of tasteful luxury and ironic wit through its advertising campaigns and branding activities. Despite this focus on the drink's higher than average cost, it has still managed to remain a regular staple of British pubs.

This new advertising campaign has two main themes to it- the first is recycling, and the second is planting hedges (an enterprise backed by the broadcaster, environmental campaigner and 'adventurer' Ben Fogle). The first side of this new advertising programme ('Recyclage Deluxe') consists of bill-board adverts shot in black and cream duo-tone photography, done in a French new-wave style and featuring stylish yet dryly absurd consumer objects that suggest the use of recycled Stella packaging in the manufacture of luxury goods- a vintage Citroen car with a massive Stella can rising out smoothly in one piece from its bonnet, for instance, reminiscent of the nuclear fusion reactor that powered the Delorian in the Back to the Future films. The written messages: Stella Artois bottles are made from 75% recycled glass. Stella Artois cans use ('on average') 50% recycled aluminium. And Stella Artois cardboard is made from 100% recycled paper (that's the corrugated packs in supermarkets and the paper used in packaging- all of this only the paper or card used at 'point of sale'). None of these claims appear to be particularly astounding or instantly, primitively impressive, and are all couched in conditions and terms on the accompanying website.

Stella measures its Carbon Dioxide emissions in hectolitres- there's 100 litres in a hectolitre unit, or 26.418 US gallons. They aim to reduce their energy use by 10% per hectolitre by 2010- again, not a particularly mind-blowing figure. But fair play to 'em. Stella also want to reduce their water usage to 3.75 hectolitres per hectolitre of beer produced (the United Nations suggest that best practice in beer production is 5 hectolitres of water per hectolitre of beer produced- Stella are proud to be aiming below this figure). InBev are also part of the 'Carbon Disclosure Project'. To Stella, 'reducing, recycling and proper waste disposal are a key part of our global business strategy. At Stella Artois, we're trying to lead by example through our Recyclage-Deluxe campaign but also by doing our best within our own operations to ensure we’re producing as little waste as possible and recycling what waste we do produce.' Very precise action plan there.. Not. And then: 'Aluminium’s a tricky substance. We love it because it’s lightweight (keeping down the environmental effect of transport), because it can be recycled an infinite number of times, and is tough enough to protect your Stella Artois from brewery to fridge until you can pour it in a Chalice glass to enjoy.' Great marketing nudges in there, but very little meat. And one doubts whether aluminium was really chosen as the material for their cans because of its lighter footprint when transported- or whether this was a twist that was worked out only now.

The other side to the campaign is the 'Hedge Fund', where InBev (Stella's Belgian owner) have pledged to plant a piece of hedge in the British countryside for every case of Stella bought in the UK- this piece of hedge will grow to be three times the size of the case of beer (again, the explanation of this on the promotional website is far from clear, but that, I accept, is their concern). The adverts pun on the phrase and make reference to the financial world, featuring photographs of men and women in suits sizing up a hedge, which is placed on a desk, with a tape-measure- the tagline running 'Once upon a time a hedge fund was just that'.

Stella take a lot of credit for this hedge-building enterprise, but their language doesn’t give due credit to their partners in this enterprise: ‘we plan to fund over 365,000 hedge saplings and 8,650 trees saplings, to be planted in the British countryside. And they’ll be carefully looked after by volunteers, to keep them spruce and bursting with wildlife.’ This work is, of course, not undertaken by Stella/InBev volunteers, but by their partner in the enterprise- the Tree Council. The Tree Council could legitimately be said to be the real heroes here. The UK's 'lead charity for trees', the organisation promotes trees through community action programmes, a national tree warden scheme, the distribution of annual planting grants, and publications, including the magazine 'Tree News' (available at branches of Borders and WHSmiths, amongst other stockists). Stella also claim that they will ‘grow hedges, wherever they are most needed’. This is possibly false, as one doubts whether Stella will be out there, looking for places where hedges are desperately needed. Stella is, after all, a beer company. Most probably they will hope that the Tree Council plant hedges where they are needed- Stella are silent partners. Besides, the hedges being planted indirectly through Stella are proportional to the amount of cases of beer that are sold. This is a limited and sales-related planting exercise. Some money is donated to the Tree Council- Stella don’t do anything but donate.
This could of course be taken as a pedantic attack on Stella’s scheme which is nevertheless positive in its nature- the move to fund the plantation of hedges is of course a good one, but what has just passed has been an brief exegesis on the perhaps misleading, self-promotional marketing language used by Stella Artois in their campaign.

Stella Artois must, of course, for their survival, market themselves savvily and keep their infiltration amongst drinking establishments, retailers and the consumer psyche intact. They certainly have the right backing- InBev, following an aggressive take-over of Anheuser-Busch (who make Budweiser), are now the world's largest brewer. They are indeed a giant of the brewing world, and one of their first moves upon merging was to announce the closure of the historic Stagg Brewery in Mortlake, on the bank of the Thames in West London (ceasing operation in 2010). But this is beside the point. As long as you buy this beer, hedges will be planted, restoring the somewhat dilapidated hedgerow system of the British Isles, responsible for housing wildlife (including rare species, like Horseshoe bats and dormice) and keeping the soil together, preventing erosion and halting water-borne run-off.

Stella have moved their sleek advertising machine down a new detour- taking some of the edge off of their effective pseudo-luxurious campaign, in my opinion- and they want you to buy their beer. Perhaps consumers are environmental now, they think. And so their new advertising is split: split between carefree, throwaway, excessive, wasteful spending, and the recurrence of objects and material, the sustenance of long-lived singular forms. Stella Artois are hedging their bets.

Posted under Companies, Corporate, Gardening & Outdoors, Lifestyle & Fashion

Now, if you have a keen eye for industry or domestic development then you might have spotted the Solar Tech logo brandished on a number of renewable energy systems. But if, like most of us, you tend to miss the smaller details to what's happening within the bigger picture of Renewable Energy, then here's a rundown of what a company like Solar Tech are all about:

Solar Tech Ltd is an independent business that specialises in the design and installation of microgeneration and renewable energy sources for Public, Commercial and Domestic uses. They supply a range of services and systems from Solar Hot Water, PV Cell installation, Ground Source Heat Pumps, Under Floor Heating, to Pool Heating and Pellet Fuel Boilers. And as accredited installers they have a store-house of useful information for both technical and financial considerations, as well as a healthy listing of funds, grants and benefits for both residential and commercial users.

Minimising the effects of Global Warming is what fronts this family business of renewable ralliers. It is commonly known that Climate Change is one of the only challenges that faces the world today as a whole. Threats of extreme weather conditions, loss of the Earth's Glaciers, radical changes to the world's geography, and ultimately, the way we live, are just some of the motivators behind Solar Tech's emergence. So what are we to do about it?

Little is known about the government funding available for home-owners to make a change to the way they power their properties. The Low Carbon Buildings Programme is just one of the public initiatives for UK resident home-owners to help with that initial pay-out for a domestic, renewable energy system. Microgenerational technology such as Wind Turbines, Solar Panels, and Under Ground Source Piping, has made such progress over recent years (in terms of technologically and in its integration into British homes) that it is not just seen as an ecologically sustainable alternative, but a first choice for home-owners wanting to cut their electricity bills and make their property a zero carbon home. And one of the reassuring benefits for Solar Tech customers is that they will be using a member of the Clear Skies accreditation scheme, which can provide candidates with up to 50% for Photo Voltaic (PV cell) systems and 30% for Solar Thermal systems, or £2,500 per household - depending on which is the lower figure.

But that's not all. After the Solar Tech specialists have installed your new microgeneration kit (which, on average, can contribute to a third of your home's electricty) there is also a maintenance service delivered by a team of in-house engineers, who are just a phone call away!

Solar Tech is, without a doubt, one of the leading renewable energy system suppliers in the UK. So whether it's commercial or residential assistance you need for your renewable solution, Solar Tech are sure to be a great help.

For further information on Solar Tech's Low Carbon Building Programme listing, and the benefits you could receive by using renewable energy systems, please visit the Solar Tech website.

Source: www.solartech.org.uk

Posted under Articles, Corporate

Not like their shy, snuffling counterparts; there's a new breed of city dwelling hedgehogs being spotted throughout the nation's capital. This new 'species' of small, bright green Hedgehogs make up the fleet of electrical vehicle recycling units launched by Seymour Green - a marketing company with a difference! However, this family of little green creations does share some similarities with its more feral role model: the beseen begreen Hedgehogs do also enjoy sorting through your street side rubbish; they are - let's face it - rather adorable; and their uncanny character makes them a treat for the eyes that's almost impossible to forget. So what's it all about, then?

Seymour Green is a branded marketing company that is aligned with sustainability, identifiable with Green innovation, and committed against the threats of global warming. To put it simply: here we have a brand that is its environmental policy. One that will provide marketing and promotional services to companies that value the importance of carbon-cutting. And one that is especially suited to the solutions of tomorrow. And how are they doing this? Take, for example, their beseen begreen Hedgehogs:

Essentially, a beseen begreen Hedgehog is a hybrid of varied usefulness: each unit is built upon an electric vehicle that can slot neatly into any streetside space in Central London; the advertising boards that flank each side of the vehicle also house a recycling depository; and the unit itself is designed to deliver messages via media apps., such as Bluetooth, to passers-by and the general stop 'n' stare public.

Now this may seem like a lot to take in for any individual all at once, but sitting across from a Hedgehog parked up in Covent Garden it was great to see one in full swing...

First of all the Hedgehog glided in on its near-to-silent, environmentally friendly electric engine and parked in one of London's most frequented tourist spots. Then, what followed was a series of photo's, a growing number of clustering, interested groups, and wave after wave of city dwellers who wanted to make good use of the chance to recycle.

Currently, the existing fleet of Hedgehogs is able to recycle 7.2 million cans and 4.3 million bottles a year - and all on a 100% carbon neutral vehicle!

One thing which was clearly evident about the beseen begreen Hedgehog was its 'noticeability'. Not just in terms of advertising, but also its purposefulness and the great way people seemed to be interacting with this very unique little car.

Seymour Green has, without a doubt, discovered a way to bring a well rounded message directly to an interested audience. There are Hedgehogs popping up all over London as we speak, and by 2011 the marketing firm is seeking to have a fleet of 100 strong: ensuring more recycling, more interaction and more awareness in a truly innovative and sustainable way.

With an astute environmental policy that drives and reaches the very ends of their unique brand, you can be sure to Seymour of this bright company in the near future.

Posted under Articles, Corporate

These days nobody's a stranger to technology. It is practically impossible to be so. The technological and electronic industries are moving at such a rapid pace that the brand-new appliances you bought a few days ago might already have been overtaken by newer models. More and more products are being outmoded and rendered obsolete everyday. And this fact is its having a huge impact on our environment.

Landfill solutions have seen a dramatic rise in statistics over recent years, and this is partly to do with the improper disposal of electronic equipment. These same appliances - constructed from heavy metals such as mercury and lead - are also significantly to blame for the increase of toxic E-waste produced by this country. It seems that the ecological benefits of recycling have not inspired a global economy of techno-fiends to use the dedicated channels available to them, but in return has led to an emergence of a more positive type of reaction, that of Trade-In and Tech Recycling organisations. And a great thing it is too!

One of the leading proponents of Tech Recycling is ecoNEW. Now available as an online service (www.econewonline.com) ecoNEW offer a great way to help you live a low-impact, modern lifestyle. You simple take your unwanted electronic good, check the ecoNEW trade-in list for eligibility, select the product (outlining its type and condition), send your product via the prepaid postal label provided, and then wait for your Reward Card to arrive through your postbox as a thank you. It really is that simple. And the potential benefits are equally as crucial:

National Electronics Warranty (NEW) works with American ISO 14001 registered and compliant partners. Such export controls regulate landfill, monitor raw materials, and help ensure that these resources are sold back into the manufacturing chain as part of the cycle. Whilst here in Europe we are continually encouraging the same outcomes as ecoNEW's objectives (mitigation of landfill, zero-waste targets, increased e-cycling) we are limiting our approach to a legal application: primarily known as the "Green Dot" program.

This is where, under regulation, manufacturers are expected to take back and dispose of the materials they produce. However, this has not taken in North America. Hence the launch of ecoNEW with its home delivery trade-in and recycling program, and its relationship with U.S electronic retailers that, last year, sold over 100 million products covered by this great service.

Unfortunately it is still only available in the U.S, but its success has led to rumours of it launching sister companies overseas. And let us hope it does. We already have fledgling organisations such as envirofone.com going from strength to strength in the popular market. However, as their name suggests, their services only encourage the trade-in for one product of a wide, varied and dominating sector. These same technological and electronic industries are equally as prevalent in the U.K and just waiting for a vehicle like ecoNEW to help set about a culture of change that will ensure landfill begins an inspiring reduction in next year's statistics, as well as our recycling habits.

Posted under Articles, Corporate