
The now in production sequel to the already classic documentary Who Killed the Electric Car from 2006 is called The Revenge of the Electric Car. With a third leg of what is almost bound to become a trilogy, we might end up with the title The Return of the Electric Car. On April 24, 2003, California killed its electric car mandate which had been spurred by the development of General Motor’s EV1. At the funeral ceremony for the EV1, staged to raise awareness about the premature end of an innovative programme, Ed Begley said:
What the detractors and the critics of electric vehicles have been saying for years is true. The electric car is not for everyone. Given the limited range, it can only meet the needs of 90%of the population.
This comment is from the documentary and for anyone who has seen the film, GM has become a criminal. Introduced in 1996, all the EV1′s was recalled in 2004 and subsequently destroyed. What happened since is that GM lost the head start it had created. As someone said, during the last few decades they became masters at missing opportunities. So what of the ‘EV2′, the Chevrolet Volt?
Glancing at the concept car on the dais, I realized I was looking at the Barack Obama of automobiles -everyone’s hope for change.*
The Volt is a hybrid car, not an electric one. But where other hybrids so far have been based on a dual power-train solution with both an internal combustion engine and an electric motor, the Chevy Volt will use its fossil fuel engine only to recharge the batteries, not propulsion as such. This is what makes it exciting. But also very risky, it is a project that entails large risks for the American behemoth. Overtaken recently by Toyota as the world’s largest car company, the Volt represents GM’s attempt to take back the limelight. If it fails the implications are grave.
Along with GM’s announcement that it will build a battery pack assembly factory in Michigan later this year, CEO Rick Wagoner also announced that a new battery lab will be built in Michigan. At 3000 sqm, the lab will supposedly be the largest advanced battery testing facility in the world. Fully operational, the lab is intended to be used also for testing the capabilities of other manufacturer’s batteries. Any company that develops new cells will be offered the possibility to do a full evaluation, free of charge. The intent is to expand the knowledge base of advanced batteries as much as possible. In this way, GM hopes to help battery makers accelerate their development and therefore benefit from improved performance and reduced costs. In view of their own intentions to make battery technology a core competency in the future, this sounds like a win-win situation, GM can benefit from other companies R&D while offering their facilities. It also sounds like piggy-back riding, not only you-scratch-my-back-I-scratch-yours. There is no such thing as a free lunch, least of all in the automotive industry.
At the New York Auto Show in March 2008, Bob Lutz said to the assembled press and visitors:
I think the whole company has now learned the lesson that when you set out and do bold things, you win, and when you’re cautious and let someone else do the bold things, you lose. It may be years before we make a dime on this product. Years! And the board said, ‘Don’t even talk about profitability. General Motors needs this car.*
It is probably true. After years of mistakes, bad publicity and being on the brink of bankruptcy, GM is on a quest. Not only searching for a revolution in the shape of a car but one on the level of the entire company and what it stands for. The money-is-no-object approach is not new to Detroit; there have been many expensive research and science programs never intended for production. Some of them have been publicity stunts in the effort to maintain the old ways. The EV1 was developed as an experiment but was for a brief period of time actually out there, on the road. In Who Killed the Electric Car, one conclusion is that it was the fact that it had the potential for success that was its downfall. That neither Big Oil nor Big Car could allow a disruption in the lucrative state of affairs that is based on the internal combustion engine.
General Motors like to avoid using of the term ‘hybrid’, preferring to call it an electric vehicle with a ‘range extender’ but this makes it no less a hybrid. These were shunned and laughed at in the US but Toyota showed that not only do they present a viable alternative but there is also a market for them. The question now is will the Volt become the next step on the road to sustainable individual transport, a Hybrid Mk.II, or just another impasse like parenthesis in automotive history? Scheduled for show rooms in late 2010 -with reservations for some delays- it has the potential to become a bold leap, space program style.
* Article ‘Electro-Shock Therapy’ by Jonathan Rauch in The Atlantic, read it here.
For more information on the Volt, click here for the official website.
Posted under Cars & Transport, Companies, Gas & Electricity
This post was written by Leif Ahnland on January 20, 2009
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